Your Favorite Color is…..
Tellïo was walking to market a few days ago when he was asked a random question. Someone asked him what his favorite color was and without hesitation, he said denim. The asker was puzzled and didn't necessarily consider denim as a colorant. From Tellïos' perspective, denim has a wide range of shades, offering fashionistas a great chance to get creative with their wardrobe.
His real motivation to wear denim stems from an environmental and minimalism standpoint. Tellïo has revamped his fashion sense to a denim-based style. It includes jumpers, sneakers, button-up shirts, berets, caps, vests, overalls, coveralls, and shorts. His clothes collection has reduced dramatically and he has established a 3-4 outfit rotation for the week.
Tellïo styling in his denim kit
This pivot has given Tellïo more peace of mind and mental benefit. Here are some of the rewards that come with the change:
Reduces mental fatigue - less energy is wasted on decision-making about an outfit
Clarifies the mind - less clutter promotes peace of mind both physically and mentally
Take back your time - spend less time making decisions, more time doing what matters
Consume mindfully - every piece of clothing serves a purpose
Reduced stress related to shopping and spending - Less impulse buying and wardrobe dissatisfaction
Enhances confidence and personal style - No more second-guessing and more self-assurance
Supports emotional wellbeing - Decluttering lowers cortisol levels (the stress hormone)
Tellïo rocking an old denim jacket
Making the change to primarily wear denim also contributes to a positive impact on the environment, which is of interest to Tellïo. Some of the net positives of this behavior change are as follows.
🌱 1. Reliability & Durability
In the long run, denim requires fewer purchases because of its durability
♻️ 2. Sustainability and reusability
Denim can be repurposed as clothing, insulation, bags, or home goods
A number of brands offer take-back or recycling programs to encourage circular fashion
🌿 3. Sustainable purchases reduce consumption
Sustainable cotton (used in eco-denim) uses less water and avoids harmful pesticides
🌊 4. Efficient use of water (by choosing the right brands)
There are innovative denim processing techniques that reduce water usage by up to 90%, including waterless dyeing and ozone finishing
☀️ 5. Biodegradability
Landfills decompose 100% cotton denim (without synthetic blends)
👖 6. A timeless and versatile style
It is rare for denim to go out of style, which helps reduce overproduction and trend-based consumption.
🌍 The Right Way to Maximize Denim's Eco-Friendliness
Invest in secondhand or vintage denim
Choose brands with sustainable certifications
Use cold water and wash less often
Instead of tumble drying, air dry
Rather than replacing, repair
The denim jeans collection - Simple
To summarize, Tellïo want people to find their own style to express themselves and feel hella comfortable without a care in the world. Doing it with less burnout and more efficiency. Mental health is just as critical as physical health. Take care of it and get mentally fit. From a food perspective, there are natural dyes that can be used to add flare to your style. These include beets, turmeric, spirilina, caramel, & characol (powder or liquid form). Get creative and live your best life. As always, Stay Strong & Stay Vivid!
Reference
Kondo, M. (2014). The life-changing magic of tidying up: The japanese art of decluttering and organizing. Kondo, Marie.
Humes, E. (2012). Garbology: Our dirty love affair with trash. Avery, a member of Penguin Group (USA) Inc.
Counts, Laura. “Friends with Health Benefits: How the Buddy System Pays off When Pursuing Goals - Haas News: Berkeley Haas.” Haas News | Berkeley Haas, 25 July 2024, newsroom.haas.berkeley.edu/research/friends-with-health-benefits-how-the-buddy-system-pays-off-when-pursuing-goals/.
Periyasamy AP, Periyasami S. Critical Review on Sustainability in Denim: A Step toward Sustainable Production and Consumption of Denim. ACS Omega. 2023 Jan 13;8(5):4472-4490. doi: 10.1021/acsomega.2c06374. PMID: 36777581; PMCID: PMC9909807.